3. Join a community of like-minded people online. Try to blend in.
Meet your consumers where they are. The Internet connects individuals to billions of pages on any imaginable topic. There must be a forum where people can discuss their business or specialty issues.
These are the places where people are most active on the Internet. Upvotes and downvotes are the fuel that propels social news to the main page of the Internet. This is the type of news that tends to get far more momentum among early startup customers than more conventional forms of media coverage.
Learn where these groups are and join them. It’s important to find out where your target market is, discuss issues you can address, or search for products like yours. You may locate customers, share knowledge, expand your professional network, and hone your skills. What this means is growth for your business and you personally.
Here’s some inspiration to find like-minded people:
Reddit is rife with dog GIFs, memes, and memes in general. Subreddits are discussion communities devoted to certain topics. Find the ones that are important to you and make your imprint on them.
Quora
Quora finds the best answer to every question. It was intended to offer unique knowledge.
Quora has a wealth of high-quality material and a community of professionals and influencers. As a result, entrepreneurs may obtain valuable guidance and connect with early consumers. Make sure when someone asks a question, you can answer it perfectly.
Product Hunt
Every day, it seems, new software or product hits the market. If you’re like me and always looking for the best of the greatest, you’ll feel right at home on Product Hunt. It began as a mailing list but rapidly evolved into a website where subscribers could vote on which new goods should be featured first.
Product Hunt has become a hub for the IT industry’s up-and-coming companies and innovators. If you get highlighted, you should expect a surge in visitors and maybe even a few new customers. If you’re interested in trying it, you should review these top recommendations.
- How I launched the #1 most upvoted product of all time on Product Hunt
- by Bram Kanstein ✌️
- Product Hunt: Beyond being featured
- by Darren Bounds
- Top 7 Product Hunt Best Practices For A Successful Campaign
- by Luc Hancock
Bonus
- GrowthHackers — for growth marketing news and ideas
- HackerNews — for general tech news and discussions
- Growth.org — for growth marketing inspiration and discussion
- StackOverflow — for programming issues
- Designer News — for designer news and inspiration
- The Moz Community — for groundbreaking SEO tactics
- Product & Growth — Facebook group on growth marketing
- SaaS Growth Hacks — a Facebook group specifically for SaaS founders and marketers.
4. Use Twitter for Market Research
Searching for internet complaints is an excellent method to locate possible clients suffering from the pain you want to relieve. Twitter and other social media platforms make it simple to accomplish this.
Searching Twitter for searches like “Mailchimp too expensive” might be helpful if you’re seeking to launch a solution that competes with Mailchimp. These are some of the comments that come up:
Those customers complaining about Mailchimp being too expensive might be approached privately and asked to provide their thoughts on the matter.
Similarly useful are other online discussion groups. Search Google for “Mailchimp too expensive,” and you’ll get plenty of results with complaints from users about how expensive the software is. You’ll have a clearer picture of the issues your product has to address and the features it must provide. Then, when the time comes to produce high-converting sales copy, you’ll be able to do it confidently since you’ll know exactly what your target market is experiencing and how they’re describing it.
The results of such a search might help you verify or refute your theory. If, for instance, you’re not finding many results for inquiries related to Mailchimp issues on either Twitter or Google, there may not be a significant enough problem to address.
When speaking with these potential buyers over the phone, it is important to find out if it is OK to keep in touch and send periodic updates on your forthcoming product. As a result, you may gather data for your market analysis and start forming a pool of possible beta users.
