Suppose you know any successful entrepreneurs, investors, or social media influencers. In that case, they may be willing to help you spread the word and grow your audience. Not only do they have a sizable following, but their followers actively participate in their content, earning them the title “influencers.” Generally speaking, recommendations from B2B influencers are taken very seriously because of their high level of trustworthiness. Therefore, knowing influential people like entrepreneurs, investors, and marketers may be invaluable in situations like these.
You may get them to send targeted visitors to your site or landing page by simply asking them to recommend your items to their followers. Email addresses from this audience can be collected for further follow-up and conversion.
6. Send Cold Emails. They Work
When executed properly, cold email marketing may be a fruitful channel for businesses to connect with potential customers. A significant amount of time is devoted by users to sorting through their inboxes. This fact alone should be enough for business leaders to give cold emails their full attention. It has been shown that the average person in America spends at least two hours per day on personal email and three hours per day on professional email, according to a 2019 study by Adobe.
Businesses may increase their response rate and exposure to potential clients by regularly using cold emails.
Cold emailing is effective because it is persistent and may bring you in front of your intended audience. Social media campaigns, for instance, are a great example of how to quickly and efficiently spread your message to a wide audience. However, they have no way of knowing which customers will be online to see the ad. When you send cold emails, your message goes straight to the user’s inbox, which has a much lower chance of being overlooked.
When it comes to expanding your business, it’s crucial that you’re able to track the results of your marketing efforts. The information gleaned from cold emails can be used to inform future email marketing efforts. Some of the data that companies may examine are deliveries, opens, clicks, and bounce rates. Furthermore, organizations may use this data to scale up their email marketing efforts for better future outcomes.
Having established that cold email marketing may benefit your company, you should now focus on improving your email skills to maximize your ROI.
Composing the Ideal Prospective Cold Email
For fear of being labeled as spam by potential customers, many business owners avoid cold emailing. However, here’s how company owners can design the perfect cold email and enhance their response rate.
Start a Targeted Emailing List
Just because you’re sending a cold email doesn’t mean you shouldn’t work on establishing a targeted email list. Including a certain type of customer on your email list increases the number of people who click on your emails. To define your buyer persona, outline the attributes of your ideal consumer.
That way, you tailor your email to your prospect’s interests and raise the likelihood that they’ll respond positively to it.
It’s crucial to know that there are two methods by which companies may normally construct a list. This may either be by manual prospecting or purchasing a list from a website. Creating high-quality leads manually takes effort but might pay off in the end. On the other hand, buying a list can provide rapid and efficient results. Unfortunately, however, certain businesses give out half-truths and misinformation. That said, obtaining a quality list from a reputable website is a good idea.
Writing an Email
There is an art to composing a cold email. As a result, companies shouldn’t send customer emails that look like they were created with a template. Not only is this generic, but your prospect may have seen a similar email to yours and immediately classify your email as spam. Instead, learning the skill of producing a terrific email every time is worthwhile.
For starters, it’s crucial to have an effective subject line. Your subject should be honest, direct to the point, and excite the recipient’s curiosity. There is more to an email than just the subject line, and businesses should also pay attention to that. The body of your email should likewise be direct and to the point, but ensure that it is relevant to the recipient to keep them engaged.
Ultimately, your email should offer value, which means you need to be able to answer a few key questions. What follows is a short list of considerations.
- What will the receiver get from the material in this email?
- Is there an issue this email could solve for the receiver?
- Does this email have a clear goal that the receiver can quickly identify?
After you’ve given your answers to these questions, you should craft your closing arguments. Most business owners are instructed to deliver a clear call to action. While a call to action (CTA) is still necessary for cold emails, it’s ideal to be subtle rather than aggressive. Bear in mind that you and the possibility are not currently connected. And yet, a successful cold email could well be the beginning of such a relationship.
Even if the recipient isn’t ready to buy anything or set up a phone call with your business right now, they could be curious about what you have to offer and sign up to receive weekly emails.
Scale Your Cold Email Campaigns
Business owners who want better results from their cold email campaigns will need to scale them. Consequently, you should focus on open-rate data if you want to learn how effective your subject lines are. Your email’s CTR may tell you a lot about how successful the body content itself is.
Take advantage of this knowledge to improve your future actions. Using your data more effectively will get you one step closer to sending effective cold emails.
Although cold email, like cold calling and direct mail, may not be the most thrilling marketing strategy, it is, in fact, quite effective. When executed properly, cold emails may significantly influence your digital marketing and company development plan. In addition, most people check their email regularly, which is a great channel for businesses to reach their target demographic, build their brand, and nurture leads.
7. Use Betalist
You’re likely familiar with social news aggregators like Product Hunt and the content discovery platform Reddit. However, there are other platforms like Betalist where you can buy exposure to a large tech audience.
Many startups have utilized Betalist to quickly generate an early adopter list of interested users. Take Upvoty for example, a product that gives instant feedback to build better products. You can turn user feedback into actionable product optimizations. Not only did they get more beta sign-ups, they also saw an increase in site visitors from Instagram and Twitter followers; they were also featured on BetaList. A definite win-win!
Another example is FrontApp, a tool for enhancing collaboration and productivity inside groups. They were able to get 400 qualified users to sign up in only a few days, thanks to Betalist.
Since FrontApp needed beta testers for their software, they went straight to the source and tried various “beta user” groups. FrontApp uploaded their product to sites like Erlibird and Startupli.st to get in front of a focused audience of people and perhaps gain some early adopters.
With only a $49 investment, FrontApp was able to have their software highlighted prominently on Betalist’s first page and attract over 400 new users (from a total of 832 direct visits). As a bonus, many Betalist members are early adopters in the startup sector. After seeing FrontApp highlighted on Betalist, some published articles about it, leading to even more inbound links.
Those interested in consumer goods are the best target audience for such sites. But if your product strikes a chord with the community, you may see hundreds of qualifying signups in a couple of days.