Step By Step Guide to Implementing SEO for Startups
Step 1: Defining Your Objectives
The success of your startup’s SEO plan should involve more than just increasing your site’s position in search engine results pages (SERPs), as this is sometimes a deceptive vanity statistic.
An SEO strategy, as we’ve established, is a long game; therefore, setting a specific and actionable goal is crucial. With only an understanding of your SEO goals, you may save time and effort while increasing your return on investment.
Your SEO plans should be consistent with your marketing initiatives and the overall aims of your startup. Here are some common SEO goals to consider, while the optimum objective(s) may vary depending on several factors:
- Increasing organic traffic: Growing your website’s organic traffic means more people seeing your site, which means more potential leads and buyers.
- Lead generation for startups: Content aimed at generating leads for a company should focus on getting as many readers as possible to provide their details (email addresses). In addition, a startup’s plan for acquiring customers should include methods for generating leads.
- Brand awareness: Increasing the number of individuals familiar with your brand by luring them to your content is known as “brand awareness.”
- Sales: With this goal in mind, you can concentrate on boosting your site’s traffic, which is most likely to convert into actual buyers, which is especially helpful if you run an online store selling goods directly to customers.
- Customer service: Serving customers well means tailoring material to the unique needs of those reading it.
- Reputation management: Maintaining a positive reputation and ‘burying’ negative information is the goal of reputation management for a new business. This is accomplished by ensuring that your firm ranks well for branded keywords.
Define your goals and make sure they are clear, explicit, and quantifiable so that you can incorporate them into the subsequent processes.
Step 2: Keyword Research
Identifying your intended keywords is the next step. Then, you can perform competitive research to see what terms your biggest rivals are using, or you may employ several other methods. Keywords can also be targeted depending on your customers’ actions or other metrics.
Maintain a focus on keyword research, and use the resources at your disposal.
There are three primary guidelines to follow while conducting keyword research:
1. Ideally, your intended readership will also be interested in the term you’re focusing on. The monthly volume of searches for a certain word is a useful metric for this purpose.
2. Your brand, product, or service must be relevant to the term you want to focus on. If you’re launching a new firm, you can’t afford to waste time on keywords that don’t pertain to your target market.
3. You need to be realistic about the level of competition for this target term in light of your available budget and time frame. The greater the demand for a certain word, the greater the level of competition. Spending time and money on extremely competitive search terms is risky business.
Step 3: Content Planning
The next step is to organize your material around your desired keywords. Once upon a time, “content” for search engine optimization meant simply including relevant keywords throughout an article. You must provide helpful information to your readers if you want to be successful.
The key to successful content marketing for search engine optimization is maintaining a steady frequency of publishing in terms of volume and quality. If you can create high-quality articles regularly, Google will view your site as reliable and suggest your material for placement in search engine results pages (SERPs).
Although we are generating SEO material, we must not make the mistake of trying to slavishly “please” the search engine by, for example, stuffing our content full of keywords. Instead, prioritize helpful content for actual humans reading your work.
Content marketing for new startups is a complex topic, but here are some guidelines to keep in mind:
- Including your target keywords throughout the text is where you’ll see the most improvement, and there are two major points to grasp:
- Refrain from forcing your keywords into the text. Once more, remember your audience, and try to make the information feel as organic and all-encompassing as possible.
- Consider the user’s purpose when entering the term and tailor your material accordingly.
- Search for your term in Google and look at the results that come up first. Your mission is to provide either superior material to that found on these sites or to approach the issue from a new and interesting viewpoint.
- Make sure the structure of your material is appealing to both humans and search engine spiders. That is, ensure everything is easily understandable and keep a solid framework for internal links. If you want your material to be indexed and shown as a rich or featured snippet, you also need to use structured data markup.
Step 4: Technical Optimization
The next phase is to improve the site’s technical SEO for startups, with two primary goals in mind:
- To guarantee that Google (and the other search engines) can accurately index your site and identify its constituent parts.
- Making your content and the site easier to read and navigate may increase users’ time on your site.
Optimizing all the many technical elements might be a lot to take in, especially if you’re starting out.
XML Sitemap: If you want Google to effectively index your site, you need an XML sitemap. To do this, you may use any tools, including Google’s own Webmaster Central and the sitemap submission form.
Title Tags: Ensure your main keyword is included in the title tags, and make them engaging enough for the user to want to click. Keep in mind that each title tag needs to be different.
Meta Description: Search engine crawlers do not directly consider meta descriptions. However, it will increase your CTR (Click Through Rate), which is a ranking indication. As a result, while crafting meta descriptions, you should have human readers in mind. So make them fresh and exciting.
Heading and Subheading: Making good use of headers and subheadings improves the readability of your material and makes it more accessible to search engines.
Page load speed: Google claims that if it takes more than three seconds for a page to load, more than half of your visitors will leave the site. Use Google’s PageSpeed Insights to assess your site’s loading times and make any necessary adjustments.
Mobile-friendliness: To rank higher on their search engine results page (SERP), Google prefers optimized mobile use sites. Check the site’s responsiveness across as many devices as you can.
HTTPS: To ensure the security of your website, switch from HTTP to HTTPS as soon as possible (SSL certificate). If your site isn’t upgraded to HTTP, Google may block it in Chrome.
Site Crawl Issues: Examine your site with Google Search Console and correct any crawl faults.
Furthermore, unless absolutely essential, you should not use sub-domains while setting up your startup’s website. Your subdomains may be treated as distinct entities by Google. They will need their own set of optimizations as a result. If you still require the folder structure, then subfolders are the way to go.
Step 5: Link Building
Now that you’ve taken care of the fundamentals of on-site optimization, you can shift your attention to off-site strategies. For example, you may think of on-site SEO as writing and organizing content around a certain term. In contrast, off-site SEO for startups entails distributing material and soliciting links as social proof.
When another website provides a link to yours, it verifies the integrity of the information presented there. However, it is essential to realize that today, the quality of backlinks is more significant than quantity: a backlink originating from authority sites relevant to your subject will be worth more than a link from a brand-new blog completely unrelated to what you offer or do.
Getting authoritative links isn’t easy, but here are some strategies you may employ:
- The most important thing is to make excellent content; if it’s useful and widely shared, you’ll earn backlinks quickly. Then, use all the marketing tools to spread the word about your content and gain backlinks.
- Provide them with an incentive to share your material by linking to it, such as:
- Information or data that has never been seen before or is not available elsewhere, such as the results of an original research study.
- Articles containing a summary of relevant statistics and data
- Visually appealing information, such as a well-shot photo or infographic
- A captivating and unique narrative.
- Join forces with similar websites in your niche; the more authoritative they are, the better.
- Keep up a social media presence and regularly share high-quality content links.
- To succeed as a brick-and-mortar startup, you must work on gaining positive evaluations and citations from the community.
Step 6: Evaluate and Re-optimize
The final (but certainly not least) action is to assess your current SEO standing and make any required changes.
Again, startup SEO is a long-term undertaking, so tracking your development is crucial, as is making modifications and re-optimizing as you go. Take a closer look at the following metrics:
- Ranking: Even if your website needs to crack the top ten or even the first page of search engine results pages (SERPs), you should still monitor its progress to see whether it is steadily climbing the rankings.
- Organic traffic: Gains or losses in search engine rankings should be mirrored in the site’s organic traffic. Check the other indicators for problems if, for instance, your order improves but your organic traffic decreases.
- Conversion rate: The term “conversion” can refer to anything from email signups and form submissions to actual purchases on your site.
- Link profile: You may learn about link-building possibilities and probable holes in your strategy by examining the link profiles of both your direct and indirect rivals.
- Local metrics: Metrics like Google Maps ranking, the number of local citations, session location, and so on are important for a brick and store startup’s regional SEO strategy.
Make necessary adjustments based on the analysis, and keep up with emerging startup SEO trends and developments, particularly algorithm updates. Don’t hesitate to update or completely redesign your material when it becomes required, such as when new, more up-to-date information becomes available. The reality is that Google gives more weight to recently published data.
Conclusion: The Dos and Don’ts
SEO for startups is not always easy to implement, especially if you are starting out in the field. However, if you follow our guide above, you’ll have a solid foundation to build your future success.
As we wrap up this tutorial, we’ll review a few SEO dos and don’ts.
- Keep tabs on your progress and make adjustments as needed.
- You should hire an SEO consultant or outsource the work to a company.
- Search engine optimization is continuously evolving. Learn the most current strategies and information available.
- Never ever pay for links, especially if the material is duplicate or overly optimized for keywords.
- Don’t use spamming approaches like commenting on blogs or forums or posting on low-quality sites to generate connections.