Your time to capture attention and convey the value of your company’s offering to potential customers is limited. In fact, the human brain processes visual or interactive content 60,000 times faster than text.
Investors who invest money in startups tend to be highly intuitive and trusting. A short, professionally made video can do the trick to help you stand out from the crowd.
The most effective videos combine live action to show off your character and charm with motion graphics or other forms of animation to better describe your work. Alternatively, you could conduct a live introduction of the staff and then transition into a more conventional explainer video.
Emailing a deck to investors leaves room for miscommunication. Many investors may only skim your pitch deck, missing out on the most important information. There is less chance for misinterpretation or miscommunication with a video since it gets right to the point.
To begin, let’s define a pitch video.
Perhaps you’re confused about what a “pitch video” actually is. A pitch video is, in a nutshell, a short promotional video that explains what your company does. It’s a technique to identify people who could be interested in investing in your startup.
A pitch deck is the standard format for presenting a business proposal. Moreover, while this is still widely used in the modern business world, the advent of digital technology has made it feasible to give whole presentations and pitches in the form of high-quality videos that genuinely reflect your story and mission as a brand.
Using a video pitch can be really beneficial for attracting investors and differentiating yourself from the competition. Investors in new businesses often seek a personal connection with a company’s founders and potential customers, and pitch videos can help you establish that connection.
Consider these three arguments in favor of using a video pitch when raising capital for your startup:
- With a video pitch, you can stand apart from the competition.
- A video pitch lets you show off your story and passion.
- Due to the increased market demand, video pitches are becoming more and more popular.
An advantage of using a video to promote your startup is the freedom to be creative in crafting your pitch while still providing all the necessary information about your startup.
What are the advantages of using pitch videos?
They get your attention
Investors are busy people, and even with the standard cold pitch deck, you only have a short time to capture their attention.